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4 Key Principles for an Investor


As we have seen with previous black swan events such as the 2000 tech bubble collapse, the 2008 GFC (Global Financial Crisis), or the Covid-induced financial crisis, the future is unpredictable. However, how one responds to uncertainty can be planned well in advance. Unfortunately, we see many investors getting swept away with emotions of fear and greed and responding to market noise without proper heed to the relevance of their investments to their financial goals.

Let’s explore the key principles a thoughtful investor follows when investing:

  1. Saves For The Rainy Day

  2. Looks beyond return for sustainable growth

  3. Build wealth over the long term with patience and discipline

  4. Keep it simple with a multi-asset fund of fund

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